Measure and track your brand equity, positioning and strengths / weaknesses. Reveal what drives consumers’ perceptions (functional and emotional) drivers. Measure brands momentum, reputation and customer loyalty.
Measure and track:
- Awareness, consideration, purchaser profile
- Shopping behaviour: ever purchase / likelihood to purchase
- Experience: satisfaction / NPS, loyalty
- Brand positioning: attributes, imagery
Measure importance and brand performance across attributes and imagery.
Measure momentum, reputation and loyalty.