Measure and track your brand equity, positioning and strengths / weaknesses.  Reveal what drives consumers’ perceptions (functional and emotional) driversMeasure brands momentum, reputation and customer loyalty.

Measure and track:

  • Awareness, consideration, purchaser profile
  • Shopping behaviour: ever purchase / likelihood to purchase
  • Experience: satisfaction / NPS, loyalty
  • Brand positioning: attributes, imagery

Measure importance and brand performance across attributes and imagery.

Measure momentum, reputation and loyalty.










Contact us.