Canada’s retail landscape are going through seismic changes with the rapid rise of ecommerce, the influx of strong American retailers and the exit of several iconic brands.
Measuring consumers’ shopping behavior and store satisfaction is becoming even more important to understand and regularly monitor and trend.
Measure, trend and monitor by channel
- Customer satisfaction / NPS
- Uncover the key drivers that influence customer satisfaction.
- (e.g., price, quality, service, etc.)
- Customer churn, acquisition and loyalty