Market Microscope puts the pieces together to provide a keen understanding of the market, consumers & performance using large scale usage and attitude studies that measure market size and share, determine key target customers, purchase drivers, strengths, weaknesses and performance gaps.

3 key components:

  • The Market: Measure market size and share by capturing dollars spent, number of purchases, stores / brands purchased
  • The Consumer: Determine key target, customer potential (consumer funnel) and measure attitudes and drivers in the purchase decision
  • Performance: Evaluate performance across key drivers and customer satisfaction to reveal strengths and weaknesses and focus areas for improvement




















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