Market Microscope puts the pieces together to provide a keen understanding of the market, consumers & performance using large scale usage and attitude studies that measure market size and share, determine key target customers, purchase drivers, strengths, weaknesses and performance gaps.
3 key components:
- The Market: Measure market size and share by capturing dollars spent, number of purchases, stores / brands purchased
- The Consumer: Determine key target, customer potential (consumer funnel) and measure attitudes and drivers in the purchase decision
- Performance: Evaluate performance across key drivers and customer satisfaction to reveal strengths and weaknesses and focus areas for improvement