Principal Consultant – Tanya Vierhuis


Tanya is the founder of Blue Vista Insights, a market research consulting firm after 20 years in the research industry.

Senior roles at Hudson’s Bay, Canadian Tire, Sears and TD Canada Trust gave her deep understanding of business issues and executional plans. She has also worked at world class research companies including Ipsos and Market Probe where she developed an in-depth, highly skilled, quality driven research approach.

She is one of the top Canadian experts in measuring market performance and market share, understanding brand perceptions and positioning, category reviews, marketing and promotion evaluations and customer experience measurement.

Proficient in both quantitative and qualitative research, Tanya has managed 1,000s of surveys and 100s of focus groups. She is experienced working with senior level decision-makers and has spoken at industry events.


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