Whether it’s a one-off marketing initiative or a complex marketing plan, Blue Vista can help you understand customers’ point of view and reveal improvement areas to maximize success.
We can measure receptivity to marketing initiatives or complex marketing plans and reveal improvement areas to maximize success.
Media Evaluations: measure…
- Recall / Awareness
- Performance across key metrics: Relevant, Motivating, Enjoyable/Likable, Different, Credible
- Brand link
- Ability to elevate perceptions of the brand
- Ability to drive sales and meet specific strategic objectives
Seasonal events
- Deep dives into shopper behaviour to understand when and where they shopped, what they purchased and how marketing influenced their purchases
- Uncover highest performing retailers and reasons why
- Measure and understand the impact of ecommerce activity (research, shopping, etc.)
