Quantitative:
- Online surveys custom designed to represent consumer needs appropriate to the business
- Reach and engage a variety of consumers; from everyday shoppers to hard to find niche markets
- Blue Vista Insights partners with Canada’s largest and most reliable sample providers to ensure national representation, data quality and includes Canadians from all walks of life (community panels of 650,000+ Canadians)
In-store evaluations conducted on-site, nation-wide (intercepts or respondents pre-recruited according to spec).
Qualitative:
- Focus groups, mini-groups, one-on-ones, hybrid methodologies
- Respondents recruited by Canada’s top recruitment agencies; all types of different consumers